Looking for the best beauty products of 2020? This year is all about looking and feeling great so we’ve also thrown in some health products that’ll help keep you feeling your best. Some of these beauty trends will be driving strong sales growth throughout the year and could very well help increase your store’s sales this year.
5 Best Beauty Products to Sell in 2020
1. Magnetic Eyelashes.
While fake eyelashes have been popular for a few years now, it’s pretty apparent that beauty trends like this will continue to grow. Search volume for “fake eyelashes” is steadily growing over time according to Google Trends.
And while “magnetic eyelashes” had an all-time peak in August 2017, they’re beginning to rise again and will likely continue to climb throughout the year. Fake eyelashes are starting to become a staple in most makeup looks.
The reason why we’re giving a shout-out to magnetic eyelashes instead of ones requiring glue comes down to the simplicity of application making it perfect for the casual beauty enthusiast.
When marketing beauty products like magnetic eyelashes your focus will likely be on Instagram. While you can partner with beauty bloggers and create ads to get immediate sales, a stronger long-term strategy would be to create your own Instagram account with different pictures and videos of eye look with your fake eyelashes and other beauty products.
Long-term, this will keep your ad costs low since you’ll have built up your own audience and brand. You can also build a blog on your website so that you can drive organic traffic to your magnetic lashes and other beauty products on your store.
2. Shimmer Nail Polish
If you love beauty products, then your Instagram feed is likely packed with countless nail looks. Mine definitely is. And with nail posts constantly filling up beauty Instagram accounts, you could create a store around nail beauty products alone.
Shimmer nail polish has been taking over so many Instagram posts lately that this is a product you’ll want to sell asap. And this specific shimmer polish has had hundreds of purchases in the last 30 days, so you better polish up your Instagram account and start selling.
One of the most popular ways to make your shimmer nail polish stand out on Instagram is through carousel posts.
Carousel posts are scrollable posts that allow you to include multiple pictures or videos. They’ve become wildly popular for beauty products.
You can create videos or pictures of the nail polish being painted on yours or a model’s fingers. By having carousel posts, you’ll allow people to see various pieces of content. However, the great thing about carousel posts is that they often show up high in Instagram Search and Explore giving your content more visibility.
- Hair Wigs
Lately, we’ve been seeing an increase in hair wig ads in the beauty products space. And if that isn’t proof enough, check out this Google Trends data: those “wigs” searches have been on an upward climb.
Some are choosing to use hair wigs instead of extensions as it is less damaging to the hair. You can target different hair communities such as novelty/cosplay hair, African American hair, cancer patients, or the casual consumer giving you a variety of customer demographics.
This long-haired colorful wig is one example of a product you can sell on your store. While you can choose to run a beauty products store and sell wigs, many online retailers find that focusing on wigs or extensions works well as a standalone store too.
By focusing on that specific niche, you can create blog content around wigs, hair tutorials, and other hair related topics. When you do this, you’ll be able to attract higher quality leads to your website that you can convert into paying customers.
It’ll keep your overall acquisition costs low. And since the wig niche has and will be around for a long time, you can build a long-term brand. Keywords like “hair wigs” get 27,100 monthly searches. There are countless other long-tail keywords that could bring you traffic.
4. Massage Gun
Those who’ve suffered from a recent injury may not be able to afford the regular massages they need to heal their injury. Fortunately, this deep tissue massage gun can be used at home to provide a do-it-yourself massage. In the past 30 days, this product has seen hundreds of orders making it a popular health and beauty product to sell. Search volume for “massage” has grown in recent years proving the strength in the category. And according to Keywords Everywhere, the term “massage” generates 4,090,000 million monthly searches making it a massive category to get into.
To promote your massage gun, you should consider starting with an SEO play. Since the massage category is huge, you can start a massage-related online store with several massage and spa products. You can write blog posts about massages so you can build authority as an expert in the industry. To promote this specific product, you can run Google Shopping ads so that customers searching for the product will it. You can try various massage based keywords to determine which converts best.
5. Travel Makeup Brushes
Over the past few years, we’ve been seeing makeup brush sales skyrocket. From trends like mermaid brushes to unicorn brushes, beauty products like this never go out of style. These travel makeup brushes add a new selling point to these classic beauty products.
And with over 300,000 monthly searches for “makeup brushes,” it’s pretty safe to say that this is a product that has a fanbase. Makeup brush trends may change over time, with certain designs skyrocketing into popularity but this is a great product to sell on a beauty store.
The way you promote your makeup brushes will depend on what type of brush you’re selling. If you’re selling a novelty-style makeup brush, you’ll likely use Instagram or Facebook to find your audience.
However, if you’re selling a traditional set you might choose to create Google Shopping ads to tap into that massive search-based audience.
Stick to a beauty products store, and you can build the right audience who will buy products like this and others just like it. Build out your blog content to find new audiences and retarget them to win that sale.